CASE STUDY
FERRARI OF FORT LAUDERDALE
At Vogel, we don’t just launch campaigns—we build ecosystems. Ferrari of Fort Lauderdale partnered with us to reimagine their digital presence and drive results that match the prestige of their brand. Leveraging our signature four-step process, we brought clarity, control, and performance to their marketing strategy.
Client
Ferrari of Fort Lauderdale
Service
Web Development, Social Media, SEO, Blog Development, Email Automation
Year
2004-2024
Location
Fort Lauderdale, Florida
CASE STUDY
FERRARI OF FORT LAUDERDALE
At Vogel, we don’t just launch campaigns—we build ecosystems. Ferrari of Fort Lauderdale partnered with us to reimagine their digital presence and drive results that match the prestige of their brand. Leveraging our signature four-step process, we brought clarity, control, and performance to their marketing strategy.
Client
Ferrari of Fort Lauderdale
Service
Web Development, Social Media, SEO, Blog Development, Email Automation
Year
2004-2024
Location
Fort Lauderdale, Florida
CASE STUDY
FERRARI OF FORT LAUDERDALE
At Vogel, we don’t just launch campaigns—we build ecosystems. Ferrari of Fort Lauderdale partnered with us to reimagine their digital presence and drive results that match the prestige of their brand. Leveraging our signature four-step process, we brought clarity, control, and performance to their marketing strategy.
Client
Ferrari of Fort Lauderdale
Service
Web Development, Social Media, SEO, Blog Development, Email Automation
Year
2004-2024
Location
Fort Lauderdale, Florida
CASE STUDY
FERRARI OF FORT LAUDERDALE
At Vogel, we don’t just launch campaigns—we build ecosystems. Ferrari of Fort Lauderdale partnered with us to reimagine their digital presence and drive results that match the prestige of their brand. Leveraging our signature four-step process, we brought clarity, control, and performance to their marketing strategy.
Client
Ferrari of Fort Lauderdale
Service
Web Development, Social Media, SEO, Blog Development, Email Automation
Year
2004-2024
Location
Fort Lauderdale, Florida
Project Overview
Ferrari of Fort Lauderdale is a top-performing Ferrari dealership serving Miami, Fort Lauderdale, and the broader South Florida region. Known for its luxury sales experience and elite service, the dealership caters to high-net-worth clients and automotive enthusiasts. To stay ahead in a shifting digital landscape, Ferrari of Fort Lauderdale partnered with Vogel to modernize its online presence—enhancing customer engagement, streamlining service interactions, and building a digital ecosystem worthy of the Ferrari brand.
Web Reboot
Social Media Drip Campaign
Email Automation
Project Overview
Ferrari of Fort Lauderdale is a top-performing Ferrari dealership serving Miami, Fort Lauderdale, and the broader South Florida region. Known for its luxury sales experience and elite service, the dealership caters to high-net-worth clients and automotive enthusiasts. To stay ahead in a shifting digital landscape, Ferrari of Fort Lauderdale partnered with Vogel to modernize its online presence—enhancing customer engagement, streamlining service interactions, and building a digital ecosystem worthy of the Ferrari brand.
Web Reboot
Social Media Drip Campaign
Email Automation
Project Overview
Ferrari of Fort Lauderdale is a top-performing Ferrari dealership serving Miami, Fort Lauderdale, and the broader South Florida region. Known for its luxury sales experience and elite service, the dealership caters to high-net-worth clients and automotive enthusiasts. To stay ahead in a shifting digital landscape, Ferrari of Fort Lauderdale partnered with Vogel to modernize its online presence—enhancing customer engagement, streamlining service interactions, and building a digital ecosystem worthy of the Ferrari brand.
Web Reboot
Social Media Drip Campaign
Email Automation
Project Overview
Ferrari of Fort Lauderdale is a top-performing Ferrari dealership serving Miami, Fort Lauderdale, and the broader South Florida region. Known for its luxury sales experience and elite service, the dealership caters to high-net-worth clients and automotive enthusiasts. To stay ahead in a shifting digital landscape, Ferrari of Fort Lauderdale partnered with Vogel to modernize its online presence—enhancing customer engagement, streamlining service interactions, and building a digital ecosystem worthy of the Ferrari brand.
Web Reboot
Social Media Drip Campaign
Email Automation
PHASE I. AUDIT
We conducted a full-funnel digital audit, examining web analytics, CRM behavior trends, third-party integrations, and content performance. Our goal was to identify friction points, discover untapped opportunities, and benchmark competitors across the luxury automotive sector.
PHASE I. AUDIT
We conducted a full-funnel digital audit, examining web analytics, CRM behavior trends, third-party integrations, and content performance. Our goal was to identify friction points, discover untapped opportunities, and benchmark competitors across the luxury automotive sector.
PHASE I. AUDIT
We conducted a full-funnel digital audit, examining web analytics, CRM behavior trends, third-party integrations, and content performance. Our goal was to identify friction points, discover untapped opportunities, and benchmark competitors across the luxury automotive sector.
PHASE I. AUDIT
We conducted a full-funnel digital audit, examining web analytics, CRM behavior trends, third-party integrations, and content performance. Our goal was to identify friction points, discover untapped opportunities, and benchmark competitors across the luxury automotive sector.
PHASE II. EDIT
We refined the messaging, structure, and creative direction across campaigns. This included updating copy to better align with high-net-worth buyer behavior, rebuilding email journeys for after-sales engagement, and streamlining service-related UX on digital channels.
PHASE II. EDIT
We refined the messaging, structure, and creative direction across campaigns. This included updating copy to better align with high-net-worth buyer behavior, rebuilding email journeys for after-sales engagement, and streamlining service-related UX on digital channels.
PHASE II. EDIT
We refined the messaging, structure, and creative direction across campaigns. This included updating copy to better align with high-net-worth buyer behavior, rebuilding email journeys for after-sales engagement, and streamlining service-related UX on digital channels.
PHASE II. EDIT
We refined the messaging, structure, and creative direction across campaigns. This included updating copy to better align with high-net-worth buyer behavior, rebuilding email journeys for after-sales engagement, and streamlining service-related UX on digital channels.
PHASE III. INITIATE
With strategy in place, we relaunched multi-channel campaigns across search, social, and email. Custom segments allowed us to target prospects by behavior and lifecycle stage—whether first-time browsers or long-time owners booking service.
PHASE III. INITIATE
With strategy in place, we relaunched multi-channel campaigns across search, social, and email. Custom segments allowed us to target prospects by behavior and lifecycle stage—whether first-time browsers or long-time owners booking service.
PHASE III. INITIATE
With strategy in place, we relaunched multi-channel campaigns across search, social, and email. Custom segments allowed us to target prospects by behavior and lifecycle stage—whether first-time browsers or long-time owners booking service.
PHASE III. INITIATE
With strategy in place, we relaunched multi-channel campaigns across search, social, and email. Custom segments allowed us to target prospects by behavior and lifecycle stage—whether first-time browsers or long-time owners booking service.
PHASE IV. ACTIVATE
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE IV. ACTIVATE
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE IV. ACTIVATE
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE IV. ACTIVATE
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
MORE PROJECTS
MORE PROOF. MORE PUDDING.
From analytics to artistry, our approach delivers premium results every time.
11.2024
RICKENBACKER MARINA
Take a look at our brand glow-up and post-production overhaul of Rickenbacker Marina on Key Biscayne, Florida.
11.2024
UNIVISION-2024 LATIN GRAMMY AWARDS
Our second consecutive year of producing the Univision Latin Grammy Awards Red Carpet.
11.2024
FERRARI OF FORT LAUDERDALE
Take an in depth look at the data behind Ferrari of Fort Lauderdales digital marketing strategy.
MORE PROJECTS
MORE PROOF. MORE PUDDING.
From analytics to artistry, our approach delivers premium results every time.
11.2024
RICKENBACKER MARINA
Take a look at our brand glow-up and post-production overhaul of Rickenbacker Marina on Key Biscayne, Florida.
11.2024
UNIVISION-2024 LATIN GRAMMY AWARDS
Our second consecutive year of producing the Univision Latin Grammy Awards Red Carpet.
11.2024
FERRARI OF FORT LAUDERDALE
Take an in depth look at the data behind Ferrari of Fort Lauderdales digital marketing strategy.
MORE PROJECTS
MORE PROOF. MORE PUDDING.
From analytics to artistry, our approach delivers premium results every time.
11.2024
RICKENBACKER MARINA
Take a look at our brand glow-up and post-production overhaul of Rickenbacker Marina on Key Biscayne, Florida.
11.2024
UNIVISION-2024 LATIN GRAMMY AWARDS
Our second consecutive year of producing the Univision Latin Grammy Awards Red Carpet.
11.2024
FERRARI OF FORT LAUDERDALE
Take an in depth look at the data behind Ferrari of Fort Lauderdales digital marketing strategy.
MORE PROJECTS
MORE PROOF. MORE PUDDING.
From analytics to artistry, our approach delivers premium results every time.
11.2024
RICKENBACKER MARINA
Take a look at our brand glow-up and post-production overhaul of Rickenbacker Marina on Key Biscayne, Florida.
11.2024
UNIVISION-2024 LATIN GRAMMY AWARDS
Our second consecutive year of producing the Univision Latin Grammy Awards Red Carpet.
11.2024
FERRARI OF FORT LAUDERDALE
Take an in depth look at the data behind Ferrari of Fort Lauderdales digital marketing strategy.