CASE STUDY
RICKENBACKER MARINA
Rickenbacker Marina, a staple of Miami’s waterfront, is undergoing a complete transformation into a world-class marina destination. With a legacy rooted in the city’s boating culture, the brand needed a bold refresh to reflect its future modern, elevated, and built to anchor a new era of waterfront luxury.
Client
Rickenbacker Marina
Service
Creative Design, Large Format, Production, Print, Mechanical
Year
2024
Location
Key Biscayne, Florida
CASE STUDY
RICKENBACKER MARINA
Rickenbacker Marina, a staple of Miami’s waterfront, is undergoing a complete transformation into a world-class marina destination. With a legacy rooted in the city’s boating culture, the brand needed a bold refresh to reflect its future modern, elevated, and built to anchor a new era of waterfront luxury.
Client
Rickenbacker Marina
Service
Creative Design, Large Format, Production, Print, Mechanical
Year
2024
Location
Key Biscayne, Florida
CASE STUDY
RICKENBACKER MARINA
Rickenbacker Marina, a staple of Miami’s waterfront, is undergoing a complete transformation into a world-class marina destination. With a legacy rooted in the city’s boating culture, the brand needed a bold refresh to reflect its future modern, elevated, and built to anchor a new era of waterfront luxury.
Client
Rickenbacker Marina
Service
Creative Design, Large Format, Production, Print, Mechanical
Year
2024
Location
Key Biscayne, Florida
CASE STUDY
RICKENBACKER MARINA
Rickenbacker Marina, a staple of Miami’s waterfront, is undergoing a complete transformation into a world-class marina destination. With a legacy rooted in the city’s boating culture, the brand needed a bold refresh to reflect its future modern, elevated, and built to anchor a new era of waterfront luxury.
Client
Rickenbacker Marina
Service
Creative Design, Large Format, Production, Print, Mechanical
Year
2024
Location
Key Biscayne, Florida
Project Overview
Rickenbacker Marina, a premier waterfront destination in Miami, was ready for a an updated take on their Marina. With ongoing renovations and a vision to elevate the guest experience, they needed more than just a brand refresh—they needed a full-scale environmental transformation. The challenge? Seamlessly integrating modern branding across all marina touchpoints, from signage to wayfinding, while maintaining functionality, visibility, and a premium feel.
Creative Design
Production
Large Format
Project Overview
Rickenbacker Marina, a premier waterfront destination in Miami, was ready for a an updated take on their Marina. With ongoing renovations and a vision to elevate the guest experience, they needed more than just a brand refresh—they needed a full-scale environmental transformation. The challenge? Seamlessly integrating modern branding across all marina touchpoints, from signage to wayfinding, while maintaining functionality, visibility, and a premium feel.
Creative Design
Production
Large Format
Project Overview
Rickenbacker Marina, a premier waterfront destination in Miami, was ready for a an updated take on their Marina. With ongoing renovations and a vision to elevate the guest experience, they needed more than just a brand refresh—they needed a full-scale environmental transformation. The challenge? Seamlessly integrating modern branding across all marina touchpoints, from signage to wayfinding, while maintaining functionality, visibility, and a premium feel.
Creative Design
Production
Large Format
Project Overview
Rickenbacker Marina, a premier waterfront destination in Miami, was ready for a an updated take on their Marina. With ongoing renovations and a vision to elevate the guest experience, they needed more than just a brand refresh—they needed a full-scale environmental transformation. The challenge? Seamlessly integrating modern branding across all marina touchpoints, from signage to wayfinding, while maintaining functionality, visibility, and a premium feel.
Creative Design
Production
Large Format
PHASE I: DISCOVER
Before diving into a full rebrand, we guided Rickenbacker Marina through an exploratory phase, presenting multiple variations of a refreshed identity. This ensured they were fully confident in evolving their brand. By showcasing diverse creative directions, we helped them visualize the possibilities, align on a vision, and confirm that a brand refresh was the right move.
PHASE I: DISCOVER
Before diving into a full rebrand, we guided Rickenbacker Marina through an exploratory phase, presenting multiple variations of a refreshed identity. This ensured they were fully confident in evolving their brand. By showcasing diverse creative directions, we helped them visualize the possibilities, align on a vision, and confirm that a brand refresh was the right move.
PHASE I: DISCOVER
Before diving into a full rebrand, we guided Rickenbacker Marina through an exploratory phase, presenting multiple variations of a refreshed identity. This ensured they were fully confident in evolving their brand. By showcasing diverse creative directions, we helped them visualize the possibilities, align on a vision, and confirm that a brand refresh was the right move.
PHASE I: DISCOVER
Before diving into a full rebrand, we guided Rickenbacker Marina through an exploratory phase, presenting multiple variations of a refreshed identity. This ensured they were fully confident in evolving their brand. By showcasing diverse creative directions, we helped them visualize the possibilities, align on a vision, and confirm that a brand refresh was the right move.
PHASE II: DEFINE
With a clear direction chosen, we developed a refined brand identity—modern yet rooted in their legacy. This included a customized update to their signature boat emblem, along with new badgemarks, icons, and wordmarks that captured the marina’s character and future vision.
PHASE II: DEFINE
With a clear direction chosen, we developed a refined brand identity—modern yet rooted in their legacy. This included a customized update to their signature boat emblem, along with new badgemarks, icons, and wordmarks that captured the marina’s character and future vision.
PHASE II: DEFINE
With a clear direction chosen, we developed a refined brand identity—modern yet rooted in their legacy. This included a customized update to their signature boat emblem, along with new badgemarks, icons, and wordmarks that captured the marina’s character and future vision.
PHASE II: DEFINE
With a clear direction chosen, we developed a refined brand identity—modern yet rooted in their legacy. This included a customized update to their signature boat emblem, along with new badgemarks, icons, and wordmarks that captured the marina’s character and future vision.
PHASE III: DESIGN
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE III: DESIGN
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE III: DESIGN
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE III: DESIGN
Once the branding was finalized, we moved into full-scale design production. We created an extensive suite of brand and environmental graphics, including Dry Dock scaffolding, fuel dock signage, parking signs, truck wraps, and fence branding—ensuring every detail reflected the new identity seamlessly.
PHASE IV: DELIVER
With the brand toolkit complete, we managed the execution of all post-production elements. Every touchpoint—from signage to fleet branding—was installed and implemented with precision, transforming Rickenbacker Marina into a fully realized branded experience that elevated both aesthetics and functionality.
PHASE IV: DELIVER
With the brand toolkit complete, we managed the execution of all post-production elements. Every touchpoint—from signage to fleet branding—was installed and implemented with precision, transforming Rickenbacker Marina into a fully realized branded experience that elevated both aesthetics and functionality.
PHASE IV: DELIVER
With the brand toolkit complete, we managed the execution of all post-production elements. Every touchpoint—from signage to fleet branding—was installed and implemented with precision, transforming Rickenbacker Marina into a fully realized branded experience that elevated both aesthetics and functionality.
PHASE IV: DELIVER
With the brand toolkit complete, we managed the execution of all post-production elements. Every touchpoint—from signage to fleet branding—was installed and implemented with precision, transforming Rickenbacker Marina into a fully realized branded experience that elevated both aesthetics and functionality.
TESTIMONIAL
“This year VMG took on the entire rebranding of our 40 plus year old family business. They had an almost innate understanding of our business values. Our story, brand, and ethos could not have been communicated more effectively.”
AABAD R. MELWANI
PRESIDENT
|
RICKENBACKER MARINA INC.
TESTIMONIAL
“This year VMG took on the entire rebranding of our 40 plus year old family business. They had an almost innate understanding of our business values. Our story, brand, and ethos could not have been communicated more effectively.”
AABAD R. MELWANI
PRESIDENT
|
RICKENBACKER MARINA INC.
TESTIMONIAL
“This year VMG took on the entire rebranding of our 40 plus year old family business. They had an almost innate understanding of our business values. Our story, brand, and ethos could not have been communicated more effectively.”
AABAD R. MELWANI
PRESIDENT
|
RICKENBACKER MARINA INC.
TESTIMONIAL
“This year VMG took on the entire rebranding of our 40 plus year old family business. They had an almost innate understanding of our business values. Our story, brand, and ethos could not have been communicated more effectively.”
AABAD R. MELWANI
PRESIDENT
|
RICKENBACKER MARINA INC.
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